An Independent Magazine for the Second Act   ·   After Forty Feel
Methodology · The trust manual

How we test what we report.

Every claim has a source. Every recommendation has a study. Every supplement we mention, we've tested or we've read every trial we could find. Here's the actual operating manual — published so you can hold us to it.

The five principles.

1

Research before recommendation.

No supplement, no protocol, no product gets recommended without us reading at least three peer-reviewed studies on it. If the published evidence is thin, we say so. If a study is industry-funded, we name the funder. Every clinical claim links to the underlying paper — not to a press release, not to a Wikipedia summary.

2

Independent of supplement brands.

We accept zero paid placements in editorial. Period. We use affiliate links where products have peer-reviewed research or 60-day refund policies — disclosed every time, above the fold, in plain language. A brand cannot pay to be reviewed, cannot pay to be ranked higher, cannot pay to suppress a critical piece. The Sunday newsletter is occasionally sponsor-supported (clearly labeled, never blended with editorial).

3

We update when we get it wrong.

If a study we cited gets retracted, we update the article and add a correction notice at the top. If a supplement we linked to gets pulled from market, we update the article. If our recommendation would be different today, we say that. Corrections are public, dated, and indexed. We never silently rewrite history.

4

No medical advice.

We are independent journalism, not a clinic. Every health-decision article ends with a recommendation to talk to a clinician — preferably one trained in menopause medicine (we point to the NAMS-certified directory). We don't prescribe. We don't diagnose. We give you the research so you can have a better conversation.

5

Reader-first economics.

Reader-funded means the reader is the customer — not the advertiser, not the brand, not the affiliate vendor. When a recommendation is wrong for a reader, we say so. When a "trending" product has thin evidence, we say so. We answer to readers because they fund us — through the Sunday letter (free), the Inner Circle membership ($19/mo), the courses ($97-$497), and the affiliate commissions on products we'd recommend even without the link.

The supplement test protocol.

When we test a supplement, here is the exact sequence:

  1. Trial scan. We pull every published study on the active ingredient (Google Scholar, PubMed, Cochrane). We exclude industry-funded studies from primary evidence — we cite them only to note the brand's claims.
  2. Vendor vet. We check the brand: third-party testing, refund policy (must be 60 days for inclusion), customer complaint pattern (ClickBank chargeback rate, BBB, Trustpilot), and ingredient transparency (full-disclosure label vs. proprietary blend).
  3. 60-day test. We use the product as the brand directs for at least 60 days. We track sleep (Oura/Whoop or paper journal), energy, the specific outcome the product claims, and any side effects. One person per product — we don't pretend small-N tests are RCTs.
  4. Report. The article includes: what the research actually shows (with study links), what the brand claims that the research doesn't yet support, what our 60-day experience was, and the clinical caveats (who shouldn't take this, what to watch for).
  5. Disclosure. Above the fold, in plain language: "We may earn a commission from links in this article. Editorial is independent."

What we won't review.

Affiliate disclosure, the long version.

We use affiliate links because they let us recommend products without charging the reader. When you click an affiliate link on this site and purchase, we earn a commission — typically 30-50% of the sale, paid by the vendor at no additional cost to you.

What this means in practice:

Plain language Some links on this site are affiliate links. We may earn a commission if you buy through them — never at extra cost to you. We only recommend products with peer-reviewed research or 60-day refund policies. Editorial is independent and not paid for by any brand mentioned.

The research sources we trust.

Not all evidence is equal. The hierarchy we use, from strongest to weakest:

TierSourceExample
★★★★★Cochrane systematic review or large RCTWHI re-analyses, NAMS 2022 position statement
★★★★Smaller RCT or meta-analysis published in top journalMosconi 2021, Walker 2024 follow-up
★★★Observational cohort study with strong designPontzer metabolism papers
★★Single small RCT or animal modelMost supplement trials, including for the products we link to
Industry-sponsored trial, expert opinion, anecdotalMarketing claims, supplement-brand "studies"

We rate each piece of evidence in articles where it matters. When something is ★★ or below, we say so explicitly — and we tell you what that means for the decision you're making.

Corrections we've made.

This section exists so you can audit our track record. When we update an article based on new information, we log it here.

How to hold us to this.

If you ever find:

Email editor@afterfortyfeel.com — replies go to the founder personally and are read within 48 hours. We will respond, we will investigate, and if we got it wrong we will fix it publicly and tell you what we got wrong and why.

The trust contract Reader trust compounds. We are playing the 10-year game, not the launch game. Every short-term incentive (high-commission product, sensational headline, undisclosed sponsorship) is, in our model, a 10-year subtraction from the only asset that actually matters. So we don't take them.

If you'd like to support work like this directly — beyond the affiliate model — the Inner Circle membership ($19/mo or $190/yr) is the cleanest way. It funds research time without any product-tied incentives.

If you'd just like to keep reading the free version — that's the front door. The Sunday letter goes free, every week, forever.