The personalization engine behind After Forty Feel, white-labeled for your 40+ audience.
If you run a wellness, financial, or editorial brand for adults 40-60, your visitors are a 7-way segment problem — perimenopause, andropause, metabolic, sleep, cognition, money decade, looks. Decade Score does the segmentation in 4 questions, routes each visitor to the content that actually applies, and increases newsletter conversion 3-5x in production tests.
See pricing Book a demoYour visitors aren't one audience.
If your brand serves adults 40-60, you have at least three distinct sub-audiences: perimenopausal women (HRT, brain fog, cortisol), andropausal men (TRT, peptides, cognition), and pre-retirement money planners (catch-up window, Roth conversion, claim-age math). Showing everyone the same homepage means showing 70% of visitors content they don't care about.
The brands that segment in the first 30 seconds — by what the visitor cares about today, not by what category they searched — convert 3-5x better. Decade Score is the segmentation engine, built and battle-tested for the 40+ audience.
Four questions. Instant personalization.
Embed the widget
One line of JS. Loads in <30ms. Works on any CMS, any framework, any host.
4-question intake
Age band, gender, top concern, email. Branded with your colors and copy. Mobile-optimized.
Personalized homepage
Cookie-based feed re-ordering. Your priority content surfaces first. Your email list captures the lead with proper segmentation tags.
Decade · gender · primary concern · email.
Every Decade Score signup tags your CRM with the visitor's stated decade (40-49 / 50-59 / 60+), biological sex (man / woman / both), and top concern (HRT / TRT / metabolism / sleep / cognition / money decade / looks / life). Now your follow-up sequence isn't generic — it's the right sequence for who actually showed up.
3-5x newsletter conversion lift.
Decade Score is the exact engine that runs After Forty Feel. In production A/B tests across 60 days of traffic:
Newsletter signup rate
vs. control (no personalization). Statistically significant at n=2,400 visitors.
Time on site
Personalized visitors spend 47% more time across an average of 2.3 additional pages.
Affiliate / product click-through
Visitors routed to relevant offers click through at 2.1x the cold-traffic rate.
Pricing.
Founder's pricing for the first 10 brand partners. Pricing roughly doubles after.
- 4-question intake widget
- Cookie-based feed personalization
- Standard CRM segmentation tags
- Mailchimp, MailerLite, ConvertKit, Klaviyo, Beehiiv integrations
- Branded with your colors
- Monthly results report
- Everything in Solo
- Custom question set (up to 8 questions)
- Branded follow-up email sequence templates
- Dedicated Slack channel for support
- A/B testing dashboard
- Quarterly strategy session with EndCreations team
- Priority custom integrations
- Everything in Studio
- Self-hosted option
- Custom data warehouse export
- SAML SSO + role-based access
- Custom SLA
- White-label option (your domain, no Decade Score branding)
Try the live version on AfterFortyFeel.com.
The Decade Score widget is the "Personalize my feed" entry on After Forty Feel's homepage. Take the 4-question quiz. Then come back to the homepage and watch the feed re-order. That's exactly what your visitors will experience on your brand.
See Decade Score live →Frequently asked.
Can I customize the questions for my brand?
Solo plan uses the validated 40+ question set. Studio and Enterprise plans support up to 8 custom questions per brand. We recommend keeping 2 of the canonical questions (decade + gender) for benchmarkable analytics.
Does it work with my email platform?
Native integrations: Mailchimp, MailerLite, ConvertKit, Klaviyo, Beehiiv, Substack, HubSpot. For others, a webhook gets you 95% there.
What about GDPR / CCPA / privacy?
Decade Score is privacy-respectful by default: no third-party trackers, no cross-site fingerprinting, cookies are first-party only. GDPR-compliant consent flow built in. CCPA-compliant data deletion via the dashboard. You own all collected data — we are a processor.
Implementation time?
Solo plan: 30 minutes (paste one script tag). Studio plan: 2 hours including custom-question setup. Enterprise: ~2 weeks for full white-label and self-hosted deployment.
Cancellation?
Monthly plans cancel anytime. Annual plans (15% discount) cancel at term end. Your collected data exports cleanly via CSV or API. No vendor lock-in.
Reserve a founding partner seat.
First 10 partner brands get founder pricing locked in for 12 months, plus direct access to the EndCreations team for custom development requests. Email partnerships@endcreations.studio with your brand URL and audience size.
Apply as founding partner →Decade Score is a product of After Forty Media, the publisher behind After Forty Feel. Press & partnership: partnerships@endcreations.studio