Privacy, disclosure, and editorial standards.
Last updated: April 2026
Who we are
After Forty is an independent publication that reviews supplements, wellness products, and routines for women in midlife. We are owned and operated by an independent editor who tests products for multiple weeks before publishing reviews. We are not affiliated with any supplement manufacturer.
What we collect
If you submit your email address through one of our forms, we collect: your email, the first name you provided, the date of submission, your IP address (for fraud prevention and compliance), and the source page that captured your email. We do not collect financial information, government IDs, or health records on this site.
We use cookies for analytics (Google Analytics 4), conversion tracking (Meta Pixel, TikTok Pixel), and to remember your preferences. You can disable cookies in your browser settings.
How we use your information
- To send you the lead magnet you requested.
- To send you product reviews, research summaries, and recommendations consistent with our editorial focus.
- To improve our content based on which articles you read and links you click.
- To comply with legal obligations.
We do not sell your personal information. We do not share your email with third parties beyond our email service provider (MailerLite) and our analytics processors.
California residents (CCPA)
If you are a California resident, you have the right to know what personal information we collect, request deletion, and opt out of any sale of your data. We do not sell personal data. To exercise your rights, email hello@afterforty.co.
Washington residents (My Health My Data Act)
If you are a Washington state resident, you have additional rights regarding consumer health data. Information you submit through our forms is treated as health data when it relates to wellness or supplement intent. You can withdraw consent at any time by emailing hello@afterforty.co. We obtain affirmative consent before collecting your email through our forms.
Your rights everywhere
- You can unsubscribe from emails at any time using the link in every email.
- You can request a copy of all data we hold about you.
- You can request deletion of your data.
- You can request correction of any inaccurate data.
Email hello@afterforty.co for any of the above. We respond within 7 business days.
Affiliate disclosure
After Forty is supported by readers. Some links on this site are affiliate links. When you purchase through these links, we may earn a commission at no extra cost to you. We participate in affiliate programs through ClickBank, and may add Impact and PartnerStack programs in the future.
Editorial verdicts are not influenced by commission rates. We have walked away from products with high payouts because we did not believe in them, and recommended products with low payouts because they worked. The reviewer's name appears on every review.
Health disclaimer
The information on this site is for educational purposes only and is not medical advice. Statements about supplements have not been evaluated by the Food and Drug Administration. Products discussed are not intended to diagnose, treat, cure, or prevent any disease. Individual results will vary. Consult a qualified healthcare provider before starting any supplement, especially if you are pregnant, nursing, or taking medications.
How we test products
- We test for a minimum of 4 weeks before publishing.
- We use the product as directed by the manufacturer.
- We do not change diet or exercise during the test window.
- We document weekly observations.
- We disclose any known interactions or contraindications.
- We never accept free product samples in exchange for a positive review.
Contact
Hit reply on any email we send, or email hello@afterforty.co directly. We read every message.