Cookie Policy
Last updated: 23 May 2026
What cookies are
Cookies are small text files placed on your device by websites you visit. They are widely used to make sites work, to make them work more efficiently, and to provide information to the site owners. Similar technologies (local storage, session storage, pixels, web beacons, SDKs) work in similar ways. This policy covers all of them collectively as "cookies."
Categories we use
| Category | Purpose | Consent required? |
|---|---|---|
| Essential | Make the site work: security, load balancing, remembering your cookie choice, the lead-capture localStorage fallback. | No (legitimate interest / strictly necessary) |
| Analytics | Help us understand what content is read and how the site performs, in aggregate. | Yes |
| Marketing | Measure paid advertising performance and show you relevant ads on other sites. | Yes |
The full list (by provider)
Essential
| Cookie / storage | Provider | Purpose | Duration |
|---|---|---|---|
| aff_consent | afterfortyfeel.com | Stores your cookie banner choices | 12 months |
| aff_capture_queue (localStorage) | afterfortyfeel.com | Buffer for lead-capture form submissions when the ESP is unreachable | Until exported |
| __cf_bm | Cloudflare | Bot management and DDoS protection | 30 minutes |
| cf_clearance | Cloudflare | Challenge bypass after passing a security check | 1 year |
Analytics (consent required)
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics 4 | Distinguishes unique users | 13 months |
| _ga_YWW21QCSMH | Google Analytics 4 | Persists session state for our specific GA4 property | 13 months |
| _gid | Google Analytics 4 | Distinguishes users for 24-hour aggregation | 24 hours |
Marketing and advertising (consent required)
| Cookie / pixel | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta (Facebook) | Identifies visitors who clicked from a Meta ad, to measure conversions | 90 days |
| fr | Meta (Facebook) | Advertising delivery and measurement | 90 days |
| _gcl_au | Google Ads | Conversion linker for Google Ads campaigns | 90 days |
| __Secure-3PSID, NID, etc. | Google AdSense | Serve contextual display advertising on editorial pages | up to 24 months |
| IDE, test_cookie | DoubleClick (Google) | Ad measurement and serving | up to 12 months |
| tt_pixel, etc. | TikTok | Conversion measurement if we run TikTok ads | up to 12 months |
Affiliate click tracking
When you click an affiliate link, the destination merchant (e.g. ClickBank, Amazon Associates, direct affiliate program) sets cookies on their domain to attribute any subsequent purchase to us. We do not control these cookies. Their durations vary (commonly 30-180 days for ClickBank, 24 hours for Amazon).
Your choices
Cookie banner. When you first visit the site you see a banner with three buttons: Accept all, Reject non-essential, Customize. You can revisit your choices at any time via the "Cookie preferences" link in the site footer.
Browser settings. Most browsers let you block or delete cookies. See your browser's help for instructions. Note that disabling essential cookies will break parts of the site.
Do Not Track. We honour the Global Privacy Control (GPC) signal. If your browser sends GPC, we treat it as a "Reject non-essential" choice.
Opt out of GA4: install the Google Analytics Opt-out Browser Add-on.
Opt out of Meta retargeting: adjust your Facebook Ad Preferences.
Children
We do not knowingly target advertising at users under 18. If you believe we have collected data from a child, contact us at privacy@afterfortyfeel.com.
Changes to this Cookie Policy
We update this list as we add or remove third-party services. Material changes will be announced via the cookie banner re-prompting consent.